I occasionally like to step back and remind everyone what CRM really is and what it does.Â CRM stands for Customer Relationship Management and is a way to learn more about customers’ needs and behaviors in order to develop stronger relationships with them.
You might not realize it but most people use CRM everyday. It ranges from a simple cell phone caller id (so you know how to answer the phone) to xls spreadsheets to small business systems like ACT! or full-blown enterprise CRM contact management systems like Oracle or Salesforce.com.
The CIO.com web site has a good explanation of what CRM is and how it can better your business. It’s a good read for those who are new to CRM or are looking for some bullet points for a CRM internal proposal.