All sales people should have a load of leads/prospects sitting in their queue just waiting for them to call down on. Your typical sale person of course cherry picks the juiciest-looking leads (usually big companies, large annual revenue, etc) and calls them first.
I’d do the same because those deals (if closed) payout the largest commission. While this is not the best business approach nor the way their management trains them to work, it’s just how sales reps work. You can’t change that. Continue reading “How to Turn Sales Leads Into Customers”