Author: ssikes

Open Data Initiative

By Sharla Sikes

Jigsaw, a data provider, just announced it would be offering free company contact data.

Call the Open Data Initiative, Jigsaw’s free data is

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available in file formats compatible with Salesforce, SugarCRM, Oracle CRM On Demand, Entellium, Maximizer, Sage’s ACT, Landslide and NetSuite. Continue reading “Open Data Initiative”

Ensure CRM Success

By Sharla Sikes

It’s pretty tough to jump right into customer relationship management software and see immediate results, but there are things you can do to make sure you’re set up for the best possible results.

Merrell Ligons shares a few tips to get your system going in the right direction from the start. Continue reading “Ensure CRM Success”

Getting the Most from CRM Analytics

By Sharla Sikes We’ve established that customer relationship management has become if not a necessity, then at least a powerful tool in today’s sales world. So let’s say you’ve got your CRM system set up, and you want to make sure you’re getting the most function out of your investment. Continue reading “Getting the Most from CRM Analytics”

Why CRM?

By Sharla Sikes

If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales.

CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the proper emphasis on building a relationship with their most valuable resource. Continue reading “Why CRM?”

Economy Slows; CRM Grows

By Sharla Sikes

Just like the United States, the United Kingdom is already facing a depressed economy. Despite current trends, the customer relationship management sector, however, is predicted to

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grow. AMI-Partners Research predicts a 13 percent rate of annual growth worldwide, and the industry may reach $3.7 billion by 2012.

What’s behind the growth? Continue reading “Economy Slows; CRM Grows”

Ahh, Microsoft

By Sharla Sikes Microsoft has been a household name for a while now. It makes sense, of course, that it would position itself as a major player in the Customer Relationship Management field as it has in home and business computing, and elsewhere (too many markets to list!). So, Microsoft’s entry into the CRM world includes its Microsoft Dynamics CRM Online, an on-demand customer relationship management service hosted and managed by Microsoft. It bills the services as a “full suite of marketing, sales and service capabilities through a Web browser or

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directly into Microsoft Office and Outlook.” Continue reading “Ahh, Microsoft”

Importance of CRM Drives Job Growth

By Sharla Sikes

Customer relationship management is an

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always-evolving industry, and today’s surge of CRM software options is driving growth in staffing needs, too.

In a tightening economy, customer relations have become ever more important—hence the increase of

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careers based around building, protecting and cultivating relationships with customers for businesses in nearly every sector. Continue reading “Importance of CRM Drives Job Growth”