Entellium just announced it’s going to release a “gamer influenced design” which is intended to create a CRM application that is both rewarding and challenging for salespeople. This new version which is due out in May, is called “Rave CRM“. I think Entellium has the right idea and is definitely thinking outside the box, but a gamer design won’t be the answer.
Isn’t CRM fun enough already salespeople? Umm….no. The only way I see CRM becoming more sticky for salespeople is to do something like embedding fantasy sport scores and myspace comments on their splash screens. That way every morning when they get into work, they’ll have a compelling reason to login in. Why not? They look at them anyhow — might as well make it easier right?
Seriously, here’s a better idea that management would actually approve. Salespeople are competitive in nature and strive to be the top salesperson. Why not take advantage of that and create a leader board listing each and every salesperson in order of total pipeline or revenue generated? No, I’m not talking about the weekly management email — I’m talking about build it right into your CRM system. Make it real-time. Have the sales rep close a deal and quickly click over to the “leader board” page to see if he moved up a notch. Competition is how you turn your CRM system into a game and add to your bottom line.