Customer relationship management (CRM) software solutions are in danger of becoming commodity offerings. Why? Perhaps because the term is used too loosely to describe applications that do little more than record data or perhaps it is because so many applications out there promise to do the same things. And, does plug-in-play really mean that it is that simple?
CRM vendors may disagree with the argument that so many applications offer the same thing. And while many of them may differ on a few key points, the main purpose is to enable the organization to be better equipped to serve their customers. This means different things to different organizations and should be identified in detail before a CRM solution is selected. Continue reading “Key Points to Remember After Purchasing CRM Software”