Gartner CRM Summit Announced

The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus on technology’s effects on the customer experience value of marketing, sales and customer service, while increasing profits and customer satisfaction, and lowering operating expenses. The summit will offer attendees information and seminars on hot topics in the world of customer relationship management today, including:

  • The creation and measurement of critical business processes in marketing, sales and service.
  • Emerging capabilities and best practices in the contact center, field and e-commerce channels.
  • The collection, management and
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    use of customer data.

  • The impact of on-demand and outsourcing on the provision of IT solutions.
  • The disruptive innovations that enterprises need to start planning for now.

The CRM summit is an opportunity for discussion and networking opportunities with analysts and guest speakers, executives and leaders from technology providers in the CRM arena, and other CRM professionals. In an industry with as much rapid growth and change as customer relationship management, the chance to share with and learn from other CRM professionals is valuable. Gartner, a provider of research and analysis on the IT industry, describes the event as offering “offers marketing, sales, and service decision makers independent; realistic understanding of how their business strategies will be influenced by, and can take advantage of, the evolution of IT.” Keynotes and guest speakers include:

More topics include data integration and analysis, systems architecture and business process alignment, and vendor selection and negotiation strategies. Another Gartner event will be held immediately following the CRM Summit. Gartner’s Business Process Management Summit, Sept. 10-12, will focus on “creating and sustaining an agile process-powered organization

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and explains how to align business strategy and IT to maximize operational agility, providing new opportunities to expand revenues and productivity.” Keynotes for the BPM Summit include:

Nearly 35 companies will be exhibiting sponsors at the two summits.

2 thoughts on “Gartner CRM Summit Announced”

  1. I ran across a company called Mindshare that focuses on the same issues the summit will. It might be a good idea to check it out and get some ideas.

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