I recently returned from the Web 2.0 conference held in San Francisco at Moscone West and have some interesting news to report. While I was wandering the expo hall, I came across a booth by a company named Etelos.
They have an interesting product (which they just announced today) called CRM for Google. This product is an attempt to integrate the functionality of a full scale CRM system with the user interfaces of both cool apps and Google personalized home pages.
I saw their product demo and it looked pretty promising for small businesses who are looking for the Google look & feel. It’s essentially a Google homepage with custom Etelos widgets which for some, might be just enough. According to Etelos, they have over 1,500 businesses who have already requested a beta account.
Etelos’ core business model revolves around providing on-demand, customizable Web applications. Salesforce.com also offers a similar market place which they call the App Exchange.
I’m predicting that at some point later this year or early next year, Google will acquire Etelos and/or Salesforce.com (which I blogged about in another post Will Google Buy Salesforce.com?) CRM is a big components for business applications and fits right into Google’s business suite. It would be a nice complete package offering from e-mail to spreadsheets to CRM.
Oh, and the best part about Etelos’ booth — they provided free beer. 🙂