Open Data Initiative

By Sharla Sikes

Jigsaw, a data provider, just announced it would be offering free company contact data.

Call the Open Data Initiative, Jigsaw’s free data is

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available in file formats compatible with Salesforce, SugarCRM, Oracle CRM On Demand, Entellium, Maximizer, Sage’s ACT, Landslide and NetSuite. Continue reading “Open Data Initiative”

Ensure CRM Success

By Sharla Sikes

It’s pretty tough to jump right into customer relationship management software and see immediate results, but there are things you can do to make sure you’re set up for the best possible results.

Merrell Ligons shares a few tips to get your system going in the right direction from the start. Continue reading “Ensure CRM Success”

Getting the Most from CRM Analytics

By Sharla Sikes We’ve established that customer relationship management has become if not a necessity, then at least a powerful tool in today’s sales world. So let’s say you’ve got your CRM system set up, and you want to make sure you’re getting the most function out of your investment. Continue reading “Getting the Most from CRM Analytics”

Why CRM?

By Sharla Sikes

If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales.

CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the proper emphasis on building a relationship with their most valuable resource. Continue reading “Why CRM?”

Economy Slows; CRM Grows

By Sharla Sikes

Just like the United States, the United Kingdom is already facing a depressed economy. Despite current trends, the customer relationship management sector, however, is predicted to

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grow. AMI-Partners Research predicts a 13 percent rate of annual growth worldwide, and the industry may reach $3.7 billion by 2012.

What’s behind the growth? Continue reading “Economy Slows; CRM Grows”

Ahh, Microsoft

By Sharla Sikes Microsoft has been a household name for a while now. It makes sense, of course, that it would position itself as a major player in the Customer Relationship Management field as it has in home and business computing, and elsewhere (too many markets to list!). So, Microsoft’s entry into the CRM world includes its Microsoft Dynamics CRM Online, an on-demand customer relationship management service hosted and managed by Microsoft. It bills the services as a “full suite of marketing, sales and service capabilities through a Web browser or

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directly into Microsoft Office and Outlook.” Continue reading “Ahh, Microsoft”

Importance of CRM Drives Job Growth

By Sharla Sikes

Customer relationship management is an

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always-evolving industry, and today’s surge of CRM software options is driving growth in staffing needs, too.

In a tightening economy, customer relations have become ever more important—hence the increase of

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careers based around building, protecting and cultivating relationships with customers for businesses in nearly every sector. Continue reading “Importance of CRM Drives Job Growth”

3 Steps to an Affordable CRM Program

Unfortunately, many companies are keen to start a CRM program, yet woefully underestimate the cost. With IT budgets being slashed in many companies, your business might not be able to implement CRM without very careful planning. By following the three steps below, you can save a tremendous amount of money on your new CRM program.

  1. Audit Your Customer Database – Before you even begin to weigh your CRM software options, you need to organize your customer database. Ensure that every file is located in a central place. Then, you should have an administrative team comb over the details. Customer information should be updated, which may be time consuming. However, it is absolutely necessary for a successful CRM install.
  2. Prepare Your Employees – Again, your new system will fall apart and cost you major money if you aren’t organized. Invest some time in training your employees to gather the proper customer information and file it according to the newly audited system. CRM should be enterprise-wide and not left up to one department. Continue reading “3 Steps to an Affordable CRM Program”

Entellium’s eSalesForce Free Product Demo Now Available

esalesforce entellium logoIn my first review of Entellium’s eSalesForce free “test drive” I wasn’t able to actually view their product because a live demo didn’t exist. Since then, Entellium has released a trial without having to speak with a sales rep which finally brings them almost up to par with other CRM vendors who have offered a live trial for years. The reason I say “almost” is because after you complete the registration form you still have to wait for an email before you can begin.

The email contains your free trial login information which you obviously need. This is true actually for most CRM vendors who offer a free trial but what kind of ruined the momentum of my experience was the fact the confirmation page said “We will contact you by email in the next 24 hours” instead of “you will receive an email in the next few minutes”. Continue reading “Entellium’s eSalesForce Free Product Demo Now Available”

26 Tips for CRM Freelancers

Having been a freelancer myself, I know how important it is to have a nice set of tools in your tool belt. CRM is a loosely used term today for what’s better known as customer relationship management. How do you explain that to friends or family though? “Yes, I work in CRM”. It’s easier and makes more sense to people when I tell them CRM is better known to the non-industry folks as software that helps keep track of my friends, business contacts, etc. It’s a software version of a Rolodex (which was before my time anyhow).

Anyhow, let’s get back on track here. I wanted to share a cool article for those who are doing general freelance work and looking for some cool online tools. It’s not necessarily for people in the CRM industry so if CRM isn’t your domain you can still benefit from this article.