Unfortunately, many companies are keen to start a CRM program, yet woefully underestimate the cost. With IT budgets being slashed in many companies, your business might not be able to implement CRM without very careful planning. By following the three steps below, you can save a tremendous amount of money on your new CRM program.
- Audit Your Customer Database – Before you even begin to weigh your CRM software options, you need to organize your customer database. Ensure that every file is located in a central place. Then, you should have an administrative team comb over the details. Customer information should be updated, which may be time consuming. However, it is absolutely necessary for a successful CRM install.
- Prepare Your Employees â€“ Again, your new system will fall apart and cost you major money if you aren’t organized. Invest some time in training your employees to gather the proper customer information and file it according to the newly audited system. CRM should be enterprise-wide and not left up to one department. Continue reading “3 Steps to an Affordable CRM Program”