Turning a New Leaf on Cross-Channel Communications

ginkgo_leaf1Consumers have become less loyal and much more demanding of the businesses they purchase goods or services from. But it’s not just quality and convenience they want; consumers are ever more interested in the experience provided by organisations and the customer service they are receiving.

Information is expected to be readily accessible online and the boom in comparison sites is testament to this shift in consumer mentality that sees sourcing information and deals as an integral part of the buying cycle.  However, as channels multiply and independent information can be accessed from hundreds of user reviews, websites and blogs, marketers are struggling against their shrinking budgets to secure an authoritative presence for their products and services across the media spectrum. Continue reading “Turning a New Leaf on Cross-Channel Communications”