Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve return on investment (ROI). Among such factors are the season, even the time of the week when the direct mail piece arrives, how relevant its message is felt to be by the consumer at that time and how strong the actual offering really is.
To this day, however, statistics regarding conversion to sale motivators in direct mail are still hard to source, so CDMS decided to commission a survey to find out which factors made British consumers more likely to make a purchase as a result of direct mail. The findings are extremely clear: the ability to respond to the campaign online was rated the most important factor of all, making consumers 20% more likely than average to respond and purchase. Timing of the campaign to reach the recipient when in purchase consideration mode (17% more likely) came in second with personalisation of the campaign rated as 14% more likely than average. Continue reading “Vox Pop Speaks Out for Direct Mail with Web”
Targeted marketing communications used to be something of a pipe-dream for many businesses.Â Database analysis could establish an all round view of each customer, but the processes of translating this intelligence into targeted, personalised communications was either unwieldy or unaffordable.Â However, three things have come to pass over the last two years.Â Personalised colour printing has become affordable for all sizes of company, rather than just the large ones.Â The ability to create a tailored set of contents for each customerâ€™s envelope has become very sophisticated and in addition to this, businesses have established the initial proof that personalised content on the website improves customer retention, satisfaction, cross-sales, and ultimately profitability. Continue reading “The Riches of Relevance”
With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is even more important to spend and use marketing budgets wisely. In the current climate it is easy to think the worst but marketing departments will still have money to spend.
With consumers tightening their purse strings and seeking cheaper alternatives, one of the best ways for marketers to spend their reduced budgets is on customer retention and development, i.e. focusing on the key customers – the 10% giving you 50% of your turnover. Continue reading “Customer Retention in a Recession”
For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to start looking. You could pay thousands of dollars and get a top-notch inhouse solution or subscribe to an on-demand solution which is fully hosted and worry-free. The latest player I’ve come across in the crm software game is a company called AIMpromote.
AIMpromote is an on-demand web-based software application to manage the handling of sales leads. It is essentially a CRM, but is focused particularly on handling leads. There is also the ability to sell leads (lead aggregation business). AIMpromote takes a different approach and focuses more on lead management which for some, is plenty. If you check out their crm features, you’ll see most of them are in the sales lead management section which is great when it comes to lead management.
I have yet to sign-up for their trial but when it comes to sales management software, I’d consider evaluating AIMpromote along with other traditional players. Since they are relatively new and they don’t mention the price on their website, I’d first give them a call to find out more details. Based on the screenshots and feature page, it’s hard to decide if it’s worth the investment without knowing more information. Regardless, for a pure lead management solution they might be the exact solution you’re looking for.
By Sharla Sikes
You donâ€™t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more importantâ€”let alone attracting new customers.
Can a customer relationship management system be the way to do this? Continue reading “CRM: Recession Proof your Business?”
The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus on technologyâ€™s effects on the customer experience value of marketing, sales and customer service, while increasing profits and customer satisfaction, and lowering operating expenses. Continue reading “Gartner CRM Summit Announced”
By Sharla Sikes The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships. Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this is the only loyalty metric companies need to pay attention to in order to grow. Adopted by companies including General Electric, Intuit, T-Mobile, Charles Schwab, and Enterprise, it’s certainly a strong enough tool bouncy castles for sale canada. There’s an argument, however, about NPS’ merits. Continue reading “Net Promoter Score: Good Tool or Too Simple?”
By Sharla Sikes Software applications that can be accessed via the Internet are growing in
popularity, and it’s not hard to see why. With the applications
available on a pay-per-use basis or even free, businessesâ€”especially small and medium businessesâ€”can find a cost solution that fits Jeux gonflables. Businesses can take advantage of the provider’s secure server and avoid buying software and installing it on company servers. Continue reading “Software-as-a-Service Provides Affordable Solutions for Small Business”
By Sharla SikesIt may seem like we’ve talked about Web 2.0 ad nauseum, but that’s because it’s a hot topic in the world of customer relationship
management. And there are a lot of ways it can benefit businesses of all sizes, too. Today’s question: Should you add a customer module to your CRM system? Continue reading “Should You Add a Customer Module?”