Getting the Most from CRM Analytics

By Sharla Sikes We’ve established that customer relationship management has become if not a necessity, then at least a powerful tool in today’s sales world. So let’s say you’ve got your CRM system set up, and you want to make sure you’re getting the most function out of your investment. Continue reading “Getting the Most from CRM Analytics”

Why CRM?

By Sharla Sikes

If you are a business owner or executive—regardless of the size of the company—customer relationship management systems are a good bet to help you maximize your sales.

CRM systems become even more valuable in today’s uncertain economy. Your customers are the reason your business exists, yet many companies forget to place the proper emphasis on building a relationship with their most valuable resource. Continue reading “Why CRM?”

26 Tips for CRM Freelancers

Having been a freelancer myself, I know how important it is to have a nice set of tools in your tool belt. CRM is a loosely used term today for what’s better known as customer relationship management. How do you explain that to friends or family though? “Yes, I work in CRM”. It’s easier and makes more sense to people when I tell them CRM is better known to the non-industry folks as software that helps keep track of my friends, business contacts, etc. It’s a software version of a Rolodex (which was before my time anyhow).

Anyhow, let’s get back on track here. I wanted to share a cool article for those who are doing general freelance work and looking for some cool online tools. It’s not necessarily for people in the CRM industry so if CRM isn’t your domain you can still benefit from this article.