Net Promoter Score: Good Tool or Too Simple?

By Sharla Sikes The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships. Developed by a team headed by Fred Reichheld, the NPS bases its results on the answer to a single question asked of consumers: “How likely are you to recommend this company to a colleague?” Reichheld claims this is the only loyalty metric companies need to pay attention to in order to grow. Adopted by companies including General Electric, Intuit, T-Mobile, Charles Schwab, and Enterprise, it’s certainly a strong enough tool bouncy castles for sale canada. There’s an argument, however, about NPS’ merits. Continue reading “Net Promoter Score: Good Tool or Too Simple?”