The Riches of Relevance

crm-logoTargeted marketing communications used to be something of a pipe-dream for many businesses.  Database analysis could establish an all round view of each customer, but the processes of translating this intelligence into targeted, personalised communications was either unwieldy or unaffordable.  However, three things have come to pass over the last two years.  Personalised colour printing has become affordable for all sizes of company, rather than just the large ones.  The ability to create a tailored set of contents for each customer’s envelope has become very sophisticated and in addition to this, businesses have established the initial proof that personalised content on the website improves customer retention, satisfaction, cross-sales, and ultimately profitability. Continue reading “The Riches of Relevance”