CRM stands for Customer Relationship Management. Today, CRM
encompasses most of the earlier customer centric practices such as
Sales Force Automation, Contact Management, Marketing Automation, and
Customer and Field Service. It is typically a suite of software used
to manage a customers’ needs and behaviors in order to develop
stronger lasting relationships with them.
There are many different areas in which Customer Relationship
Management can be implemented. The goal of CRM is to help a company
maintain current customers, as well as gain new customers.