There is no denying the increasing business trend to harness the
power of the Internet to not only get their message out, but to manage
their customer responses.
For millions of companies the Internet provides a medium to service
their customer interests, and facilitate greater communication.
However, managing, tracking and reporting on this information
was, until recently, accomplished by either enormously expensive custom
solutions such as Siebel, SAP or Oracle, or by using out of the box
software that offered limited capabilities, required heavy
customization, integration and constant maintenance.
This left many small to medium sized business in the dark, working off
of spreadsheets and paper trails combined with the power of e-mail to
manage their business processes. This expansive market needed a
solution that could work from multiple locations, share information in
real time, integrate with current systems and websites, yet still
remain cost effective in today’s demanding business market.
The solution, Software as a Service (SaaS), a platform from
which a business can manage its customers and relationships in a
centralized online location, share information in a real time
environment, and access it from anywhere in the world.
The SaaS model caters to the small to medium sized business
looking for maintenance free solution that is easy to use,
customizable, continually upgraded, backed by a service level
guarantee, and most importantly affordable.
In hindsight, the out of box, in house supported network
systems of years past appear to be rendered powerless against the
strength of a single hosted solution shared be everyone within the
organization over the Internet.
The Software as a Service model has propelled on demand
Customer Relationship Management software to the forefront of software
innovation. Given the power and flexibility that SaaS offers, from
customization to integration, the increasing rate of migration to the
on demand platform is no surprise.
Article Source – By Collin Duffy